Location: Overland Park, Kansas
Industry: Outdoor Consumer Products
Vista Business Group Role: Represented the seller.
The Buyer: L2 Capital is a private equity group that specializes in making controlling or minority investments in business services, consumer product and manufacturing companies with enterprise values up to $65 million.
The Seller: The company specializes in developing and designing outdoor products like - tents, sleeping bags, packs, camping furniture, lanterns, headlamps, flashlights and more.
The Transaction: The seller engaged Vista Business Group to sell the company. A marketing campaign was developed and implemented. Vista Business Group reached out to potential buyers and helped negotiate the deal.